Culture
As Rai (2012) points out, just a generation ago, women had far fewer options in India. Even when they attended college, their job prospects were low and they were more frequently diverted to family life and domestic servitude. Now, increasing numbers of Indian women are empowering themselves through the IT services industry. As much flack as outsourcing receives in the United States, the truth is that Indian women are largely the beneficiaries, while Americans are being increasingly challenged to discover creative ways of contributing to the economy. Social norms in India for women differ greatly from those in the United States, where it is much easier for a woman to start a business and avoid marriage and childbirth. In India, a woman is steered in the direction of motherhood at an earlier age and could be socially shunned if her path seems more career-focused than family focused. In many ways, women in India are experiencing what women in America did a hundred years ago during the Industrial Revolution as the "cult of domesticity" gave way to newfound opportunities in the previously male-dominated labor force.
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